AQHA Copyright and Privacy Information

American Quarter Horse Association (AQHA) Privacy Policy

AQHA and its subsidiaries and related organizations, including the American Quarter Horse Foundation (AQHF), take your right to privacy and the protection of your personal data seriously. For decades, we have successfully protected data related to the registration, ownership and membership records of millions of American Quarter Horses and hundreds of thousands of AQHA members.

In conjunction with the General Data Protection Regulation (GDPR) that went into effect on May 25, 2018, we wanted to update you on the AQHA Privacy Policy to help you understand what information we collect, why we collect it, and how you can update, manage and control your information.

Information AQHA Collects

AQHA is committed to serving the global horse community. As such, people have the opportunity to engage with AQHA in a number of different ways, and the personal information we collect differs depending on the way in which you are engaging with AQHA. To keep things simple, we will describe the AQHA audience as two separate groups: Association members and community members.

As an Association member, we collect contact information such as address, telephone number and email address. In the near future, you will also be able to choose to add additional personal information to your member account at AQHA.com, including payment information, birthday and relationships to other Association members.

If you are the owner of a registered American Quarter Horse, we also connect your Association member ID to the registration records of your horses. We collect and store data related to the competition record, achievements and produce/offspring of the horses you own, breed or compete with.

Whether you are an Association member or a community member, you can create an online account at AQHA.com. When you create an account, you provide us with personal information that includes your name and a password. Through our new website, AQHA will collect information to provide better services to all our users — from figuring out basic information like the language you speak to more complex things like the ads, articles and AQHA website content you’ll find most useful.

When you’re not signed in to AQHA Member Services, we store the information we collect with unique identifiers tied to the browser, application, or device you’re using. This helps us do things like maintain your language and content preferences across browsing sessions.

When you’re signed in to member services, we also collect information that we store with your member account, which we treat as personal information.

Even if you don’t have a member account, you might choose to provide us with information — such as an email address to receive updates and information from AQHA, our corporate partners or our publications. Some of our email communications are provided by third party service providers. When you subscribe to our email newsletter, we collect information related to your IP address, device, browser, screen size and any links you click.

In some cases, AQHA contracts with third party service providers to help make business practices more efficient. These third party service providers may collect your personal information on AQHA’s behalf. Third party service providers enter into contracts with AQHA, and these contracts include confidentiality requirements and the measures the third party service provider takes to ensure that your data is protected.

Why AQHA Collects Data

AQHA uses the information we collect from the various ways you engage with us for the following purposes:

  • To preserve the integrity of the American Quarter Horse breed registry through properly recording registration and ownership information.
  • To serve our Association members by communicating effectively with them through a variety of methods, including postal mail, phone, email, facsimile and other types of correspondence.
  • To provide our Association and community members with helpful information from AQHA, our corporate partners and our publications.
  • To improve our services by learning about and communicating with the people our services impact the most: you, our Association and community members around the world.
  • To enable AQHA to process, validate and verify memberships or subscriptions.
  • To provide advertisers or corporate partners with aggregate – never individual – information about our membership or subscriber base and usage patterns.
  • To give AQHA marketing and development staff information that is useful for developing new services that meet member and subscriber needs.

It is important for you to know that AQHA does not release member or subscriber names to any outside organization except certain AQHA corporate partners who agree not to sell the list or make it available to any other organization. We do not sell our membership or subscriber lists to any other organization.

In addition, we take extra measures to protect the data related to our youth (ages 18 and under) Association and community members.Unless otherwise disclosed during collection, AQHA does not provide any personally identifying information, regardless of its source, to any third party for any purpose whatsoever from our members or subscribers under 18 years of age.

Although members, subscribers or other guests under 18 years of age are allowed to participate in some contests and promotions, publication of contest winners’ names, ages or images for individuals under 18 requires parental or guardian consent.

How AQHA Keeps Your Personal Information Secure

The importance of security for all personally identifiable information associated with our Association and community members is of utmost concern to us. We exercise reasonable care in providing secure transmission of your information from your PC to our servers. Access to customer data via the AQHA website is encrypted via industry standard security tools. While we strive to protect your personal information, AQHA cannot ensure or warrant the security of any information you transmit to us or from our online products or services, and you do so at your own risk.

Once we receive your transmission, we make our best effort to ensure its security on our systems. When credit card information is transmitted we use industry standard, SSL encryption.

Your AQHA member account is password protected so that only you can access it and view the member information relevant to your account. We recommend that you do not divulge your password to anyone. AQHA will never ask you for your password in an unsolicited phone call or email. Ultimately, you are responsible for maintaining the secrecy of your passwords and any account information.

How You Can Manage and Control Your Personal Information

By using the AQHA website, newsletters and/or Association services, you signify your assent to AQHA's Privacy Policy. Your continued use of AQHA sites following the posting of changes to these terms will mean you accept those changes.

While use of our services signifies your consent to the AQHA Privacy Policy, you have options regarding how to manage and control your personal data. Currently, you can update your personal information by contacting AQHA via phone, email, mail or other communication methods. In the near future, you will be able to update your personal information by logging into your member account at AQHA.com.

At any time, you can opt out of (unsubscribe from) email newsletters AQHA sends you regarding AQHA, our corporate partners or our publications. However, if you are an Association member, you cannot opt out of communication required to conduct normal business with AQHA.

The GDPR affords you the right to have your personal information deleted by AQHA upon request at any time. However, because of the historical importance of accurate registration and ownership records related to the integrity of the studbook, your Association member information will not be removed from records related to registered American Quarter Horses. Additionally, AQHF must retain historic data related to charitable giving records.

Questions?

Please reach out to AQHA at privacy@aqha.org if you have questions about our privacy policy or the ways in which we protect your personal information.